In marketing – price point is one of those things that weighs in on -
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- how you promote
- what sort of copy you write
- who you’ll be marketing to
- whether your mindset is ‘right’ for the product
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It’s that mindset point (my mindset) that was given a little kick in the hiney as I was watching this video from one of my mlm mastermind partners – Adam Holland.
It’s a great 17minute training on setting up marketing funnels that really made me stop and think about what it is I’m leading with. Thinking that my comfort zone has expanded to where I can offer bigger and better things first – and then the less pricey offers will seem over the top reasonable.
So ty Adam for that bit of inspiration and clarity – very cool 
Adam Holland: “Mass marketing plus personal branding plus a killer sales funnel equals MOOLA!”
Find more videos like this on TheMLMMasterminds
Can’t wait to see how Adam’s new personal branding product tuns out!
It’s interesting though … yesterday Russell Brunson launched a new continuity program on continuity programs (lol) and his OTOs (one time offers) went like this:
- mid-range -> modified cheaper version ->
- cheap -> modified cheap ->
- largest ticket -> modified large ticket …
So basically, he had people on this wild roller coaster ride price wise (having already gotten them to order a freebie w/ paid for shipping – I think that came first?) … I can’t imagine there isn’t a method to his madness??
What price point are you leading with?
Andrea
