One of the most critical skills (& I’m still learning) in my marketing career is the ability to write compelling copy.

I believe copywriting is one of the CORE foundational skills that every marketer needs to have to succeed.

If you can write copy - good copy - you can basically
write your own ticket.

This just in from David Frey:
(btw this is a serious opportunity to learn from the ‘real deal’
copywriters of our time - for free)

The COPYWRITING MASTERS TELESUMMIT!

http://www.amsherpa.com/copysummit

(copy and paste the link into your browser)

___________________________________________________

We’ve Rounded Up 13 of the World’s Top Copywriters
___________________________________________________

It wasn’t easy, but we were able to round up
13 of the world’s top copywriters to participate
in the Copywriting Masters Telesummit.

Here’s our expert copywriters lineup…

1. John Carlton - A copywriting legend!

2. Michel Fortin - World’s #1 online copywriter.

3. Marlon Sanders - Father of the online salesletter

4. Dr. Harlan Kilstein - Record setting copywriter

5. Brian Keith Voiles - Another copywriting legend.

6. Lorrie Morgan-Ferrero - Worlds # 1 female copywriter

7. Michael Morgan - Mega genius copywriter

8. Ray Edwards - Copywriter to the gurus

9. Troy White - “The” master wordsmith

10. Peter Fogel - Underground copywriting guru

11. Brian McElroy - Young copywriting stud

12. Kenneth Yu - Email copywriting guru

13. David Frey - Little-known copywriting expert (me)

You can listen to each of these experts as they
share their copywriting secrets at the…

http://www.amsherpa.com/copysummit

(copy and paste the link into your browser)

_______________________________________________________

Imagine Attending a 3 Day Seminar With These Experts
_______________________________________________________

If you were to have to pay to attend a 3 day
copywriting seminar with all these experts you
would pay a minimum of $3,000.

This next week you can listen to each and every
one of these copywriting gurus for NO CHARGE!

Nada. Zilch. Not a penny.

All you have to do is register at the…

http://www.amsherpa.com/copysummit

(copy and paste the link into your browser)

…and you’ll get a schedule of when they’ll
be speaking next week.

This is a ONE OF A KIND EVENT.

There’s never been anything like it and there
probably never will be again.

So take advantage of the Copywriting Masters Telesummit
this next week.

To your success,

David

______________________________________

David Frey
President, MarketingBestPractices.com

So …. no more excuses … go build your s-k-i-l-l-s!! 

Appreciate you!

Andrea

Getting organic search traffic on Google is something that many people wish they knew how to do, but very few are actually teaching. I have two favorite (excellent) resources for learning just exactly what to do and how to do it, which I’ll share below.

Got this question about Hubpages recently - and figured my reply should help more than just one person (name changed for privacy)

[note: he's talking about one of our many online marketing trainings for home business]

I watched the webinar on Hub Pages like 4 times and I did 4 hub pages and all 4 landed on either the first of second page of google in like an hour. They stayed there for like 3 day’s and now they are all gone? I can’t even find them under my keyword how do you make them stay on Google and where did it go.

The keyword I’m talking about is the one I used in my title and description and I also have like 25 different other keyword tags…

Thanks

And I replied:

Hi there Chris -

They do get an initial boost from Hubpages and then Google
takes the time to decide if they’re really on target for the
phrase that you’ve chosen.

As with all things Google, their ways are a bit of a mystery … but
here are a few of the things that make Google ‘happy’:

1. The phrase in your title and in a hyperlink on your hub need
   to match the keyword you’re shooting for.
2. Quality content.
3. Other sites linking to your hub with via the same phrase
   (aka. backlinking).

You should also understand that while Google is figuring out
where it really wants to rank your hubs, it’s not unusual for
them to become completely de-indexed… and then reappear later.

I’m gonna assume you covered the first two and what’s really
left is getting backlinks enough to ‘beat out’ the other sites
ahead of you. Getting quality keyword backlinks (and enough of
them) will make your hubs and articles ’sticky’ on Google.

Hope this helps!

Andrea

It really does boil down to just those three things. There’s nothing that impresses Google like a high quality keyword related backlink

Of course - picking a phrase that people will actually search for (so you get targeted traffic) is another big piece of the puzzle … I highly recommend One Week Marketing and the lessons my friend Jackie and I  createsd to go with it if getting ranked on Google is something you’re wanting to master.

Make it a great day!

Andrea

A funny thing happened along the path to make my first video (ever :-o).

See, I got to the “I wanna add a little music” part; you know - at the beginning and the end during the credits (my first round with Windows Movie maker has opened Pandoras box btw - LOVE it) … and it turns out that audio is a whole lot harder to find for free online than images.

I did find a site I’d sorta taken notice of awhile ago that has very affordable music clips as well as graphics and other cool stuff available to purchase direct from the creators. I’ll probably go back there and pick something as my ‘theme’.

(When I told my 15yo that I’m gonna have a jingle - she laughed - LOL)

I did get pointed to a site whose name would lead you to believe that their music is free, but when I read the fine print, their stuff is only free for personal family type work shared by email (for example) - and NO uploading to websites without paying an annual license fee.

Oop, that was the whole object of the exercise. Which is a shame ’cause I’d already picked something really cool and added it to my video.

(Needless to say I had to replace it with something else.)

But here’s where the surprise comes in.

Call me naive but I felt certain the person who sent me to that site couldn’t have known that the music doesn’t have a free license for use on websites - but when I PMed her about it - she “shrugged”.

Hmm…

Well, so I did what I felt was “the right thing” for my waiting video but at the same time I kinda questioned … “could this be one of those ‘it’s easier to beg forgiveness later’ kinda things?” - was I just being TOO straight laced?

The next day the answer came.

A loud and extremely clear message (okay it was a rant) from Larry Winget by way of Michel Fortin’s blog.

The upshot of it? (and I should have been able to be clear on this myself being an artist from birth - guess we all need reinforcement now and again, eh?) - it reinforced a simple truth…

The use of intellectual property without consent is stealing.

Doesn’t matter if you “haven’t had any issues with that yet”

That is still one of the 10 commandments, yeah?

Pretty sure
Andrea

Okay maybe not quite babes - my new friend Omar is 20 - grin - but still to have the clarity that he does at an age that offers DECADES of growth … wowie zowie!

This is from a forum discussion on our Mastermind Community that comes with the MLM Mastermind System we both use.

He started like this:

“You gotta first focus on just learning the stuff and not only the strategies and skills, but developing your mindset.

Maybe that sounds confusing maybe you already know what I’m talking about. But you have to first just concentrate all your energy on growing and building your value.”

OMG did he just nail it on the head or what??

And it got me to thinking …

Why is something so simple as “become valuable” such a hard thing for people to wrap their brains around?

It seems like people often fall into one of three groups:

1. the first group - well, they are completely self absorbed and just want to get what they want - they’re takers … in the realm of marketing, they’re called “interruption marketers” … and they represent the majority of people out there pimping their “opp”. Not their fault really - they’ve just never been taught any different.
2. the second group - they don’t believe they have anything to offer - or worse - they can’t imagine that they could ever be valued by other people - these are the folks who (sadly) don’t take action. Their pre-programmed self talk has them beat before they ever get started - they are not true entrepreneurs (yet).  To quote Jonathan Budd, “The real entrepreneur is a juggernaut that can not be stopped.” - so true so true.
3. the third group - now this is the group I LOVE … they are creative, they are introspective, they are transparent, they are always learning, they KNOW deep in their soul that what they’re up to will be interesting and valuable to someone some where and that it’s their job to -
   

   
   A.) find those people and plop down in their path where they can begin to build know like and trust and

B.) continue to expand and grow themselves so that they always will have more value to offer.

Then friend Omar said (oh and BTW - you should add him on Facebook - watch him grow into an unstoppable force … and take the ride if it feels right)

He said:

“Just realize that it’s going to take time. Don’t worry about the traffic, or the money, or signing people up. Just grow as an entrepreneur and build as many relationships as you can while helping those people and adding value to their lives. It’s a journey, it will take time. But you will get to where you wanna go if you just follow that formula.”

Holy COW! Knocked it clean outta the park that time LOL.

You go Omar!

I Appreciate You,

Andrea

Here’s what started this:

“When all basic needs are met true self development stands a chance of abundance of the spiritual kind.”

That was waiting for me on my facebook wall this morning …

And it’s not an uncommon way of thinking.

My friend John, for example, is the King of “If I hadda” and “Yeah but” - he’s gotten way better about this over the years, but it was always amazing how many different ways he could put obstacles in his own path - and have most of them be basically in his own head.

• If I hadda certain tool, then I could get the job done.
• Yeah but even if I did have that tool, I still need the free time to do it properly.
• If I hadda chance to do the things I want to do, I would be happier.
• Yeah but good things never happen to guys like me “they” won’t let it.
• If I hadda bank roll I could get the things that I want/need.
• Yeah but I’m not built like that - I can’t get a break to save my life.
• If I hadda different life, wouldn’t things be just peachy

Yeah but - I’m skeptical …

I believe that if he were handed everything that he wants/needs there are two ways it could go.

1. First, if it weren’t strictly controlled by outside arrangements, it would be squandered in a very short matter of time.
2. Second, he’d still be discontent. Unable to appreciate the things he does have (to me) says that no matter what he has, that appreciation factor will still be missing.

So back to the statement on my Facebook wall this morning:

“When all basic needs are met true self development stands a chance of abundance of the spiritual kind.”

See I think that’s almost a catch 22 in a way - it can be that when personal development happens, the physical wants and needs get met and then some.

And on the other hand, I know an awful lot of ’starving’ artists and deep thinkers - so there has to be more to abundant financial/material flow than just “inside work”, yeah?

Seems like the real puzzle piece is being of value to others AND being able to take action to package yourself in a way that others recognize that value - and second part to that is being a willing participant in the material ebb and flow (which is a point where A LOT of people have fear and stuck points, eh??)

Which takes me to this - (probably why I’m working on a personal branding project and have been invited to offer up my coaching efforts to another…) - where we can help people is with the packaging and presentation (ie. the branding and the marketing ) and though we can present and expose them to the personal development that will bring the lasting growth, that’s all that can be done.

The rest has to come from inside.

THEY have to weigh how much they want change to happen and then they have to take action to do the inside work to get there. What’re you willing to do today …

It’s the old “We’re only given as much as we can handle” in action - so when we can handle more, we never seem to fail to get it … funny how that works.

Don’t ya’ think?

Appreciate you!

Andrea

No this isn’t some “Being John Malcovich” moment I’m having - lol.

For about a week, I tossed around and chewed on an email that @Mike Morgan sent me (well, not me - his list - grin) promoting John Carlton’s freelance course (appreciate it enough to use his affiliate link here - wow that’s something huh??)

I was torn. Really torn.

It was partly the price (even though it’s an amazing value for the money) -’cause I don’t yet have $600 just to toss around. That shouldn’t be the measure of whether I invest in something anyway. ROI should.

So I thought about it some more.

There are some who make it their business to inspire people all day everyday.

I’m still learning

Tony Robbins lifestyles inspiration.

This morning he twittered this video - “Everything’s Amazing and Nobody’s Happy”

Sure pays to put real world perspective on the life we have available to us and take a little time (maybe a lot of time) to really appreciate the opportunities we have T-O-D-A-Y.

The only limitations are in how we think about the world around us.

So … question is … what will you do different today to create the tomorrow you’ve been wanting?
Andrea

Like plenty of other people - been watching a bunch of Perry Belcher vids on social networking - can you say one super excited dude? There’s one in particular I want to share with you.

Seems to me like most of the ‘guru’ level folks are guys  - seem that way to you too? Or is it maybe that’s just who I’m gravitating towards somehow?

I’m a relative newbie to twitter and am just beginning to wrap my brain around the possibilities (and OH the possibilities!)

Thinkin’ though that I love it and here’s why…